Do you like to try the latest makeup that redefine killer looks? Would you wanna go it a try?
Apparently, this is a marketing gimmick to create awareness of the effects of smoking on women. Even the makeup is made of cigarette materials such as tar and ash.
Thought I was very interesting and creative to raise awareness as shock tactics may not work anymore. Marketers have to think 'out of the box' now especially for matters close to heart and decided to use makeup to reflect the effects of smoking.
Looking forward to more interesting marketing campaigns.
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le femme
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